Using Technology for Product Launch and Rollout Distribution

Since logistics service provider environment has become highly competitive over the last few years, offering customers the services they expect while adding value to their organizations, is something that a Third Party Logistics (3PL) provider must do to increase market share. Although it seems easy, changing demands, raised expectations and unforeseeable events can prevent 3PL providers from achieving their goals. Yet, most of these providers successfully manage different tasks, including product launch distributions for new store openings and large scale rollout distributions of procurement fixtures. How do they do it?

Using Technology to Deliver What Customers Expect

Product launch distribution defines a real challenge for all logistics providers. This is simply because product launches and rollout distribution imply fixed delivery dates that cannot be postponed. To help these providers manage such tasks, a series of logistics management software solutions have been developed. However, the real value of these solutions for 3PL providers can only be established by analyzing evaluating software products against logistics best practices, which have the obligation of helping companies in the industry meet customer requirements in addition to meeting the terms of international regulations.

  • Avoiding Delays: Since ‘on-thedot’ delivery is critical for product and procurement rollout distribution, most logistics management software systems provide an end-to-end infrastructure that allows users to plan shipping executions within a single interface. From simple domestic transportation tasks, to complex multimodal moves over different geographies, logistics software gives 3PL providers the ability to schedule, optimize and complete the movement of goods anywhere in the world. Further, it boosts operational efficiency while increasing the profitability of all those involved in the process.
  • Gaining Visibility: Logistics software also provides in-depth visibility in supply chains, allowing logistics providers to identify process gaps that may cause supply chain disruptions. In addition, 3PL providers can use a logistics software solution to collect and process relevant, real-time data for advance planning. Cutting-edge transportation and logistics technologies also help users boost their supply chain operations and gain a competitive advantage by successfully meeting product launch distribution dates for new store openings.
  • Managing Warehouses: Unlike manual inventory systems, logistics technologies propose flexible, advanced, feature-rich applications that assist logistics providers in managing warehouses and monitoring inventory precisely, even in the most complex distribution and storage schemes. As a result, the entire supply chain can be designed more efficiently, which will turn even the most difficult rollout and distribution tasks into simple endeavors.
  • Forecasting Demand: Developing a functional logistics strategy is impossible without forecasting demand. Knowing exactly what is needed, when it is needed is critical for a 3PL provider to succeed in logistics and supply chain industry. Logistics software products include a series of demand forecasting functions, which permit users to anticipate future needs. This is especially useful when dealing with product launches and rollout distribution, which typically requires strategic Distribution Requirements Planning (DRP).
  • Cutting Costs: Logistics management software solutions not only deliver appropriate tools for effective product launch distribution and large scale procurement rollouts, but also include features that monitor the performance and profitability of logistics providers along with trends and seasonality within this industry. These features are very important since cutting costs represents one of the most important goals of an organization.

In conclusion, logistics software helps 3PL providers centralize control, cut costs, accomplish timelines, eliminate inefficiencies, increase productivity and streamline shipping processes for successful product rollout distribution.

Having a market-leading transportation and logistics software management solution on its side, STC Logistics specializes in logistics solutions for new store openings, small or large rollout distribution programs, pharmaceuticals, marketing/advertising campaigns, critical product launch introductions and much more. We are able to propose a comprehensive list of technologies and services for new store openings and rollout distribution management for all industries. Unlike other 3PL providers, we take the extra step and quickly provide a pre-scheduled rollout distribution plan to efficiently provide client solutions. Our efficient practices help clients take advantage of reduced costs, increased profits and excellent service.

Click here to learn more about our logistics specialties.

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