Pop-up stores are becoming increasingly popular these days. As studies would suggest, a business becomes sustainable not only by having new customers. It is by building a strong and loyal customer base that will give you enough time to flourish and not just merely keep afloat. Pop-up stores are effective in boosting brick-and-mortar brands by immersing in the target market.
A pop-up store is simply a temporary space that retailers use to expand their footprints and help build their brands. Here are effective methods you can employ to optimize your pop-up store and so that it will serve its purpose well.
Find the Right Location
It is critical to choose the right location where to set up a pop-up store. Malls are opening their doors to pop-ups by offering a variety of store space and floor plans for kiosks and carts. There is an advantage if you will get a location where foot traffic is busy. Malls are consistently busy thereby giving you more chances of being noticed by shoppers. There is also an option to have a store-in-a-store set-up if you are looking for a highly relevant audience.
Preparation is Essential
Putting up a pop-up should not be done in a hurry. Although you are only going to use a small area, make sure that you have enough materials to create a design that fits your brand. Being creative in the design of your pop-up will help entice the customers to see what you can offer to them.
The use of digital technology is encouraged in order to promote interaction with the potential customers. For example, you can create an Instagram account for your store so you will have a venue to tell customers when and where your next pop-up event will be. It can also serve as a communication channel for you to provide quick answers to their inquiries.
It is also essential to teach your staff, whether they are temporary or not, about what their roles are going to be. Organize a training program that is specifically prepared for your staff to learn how to handle real customers. This is important especially when they are used to interacting with customers over the internet. Face-to-face interactions can be difficult for many people so you must ensure that your staff will wear their best game face on the day of your pop-up event.
Never oversell especially if you have an online shop since it can easily destroy your reputation as a seller. If you are using warehousing solutions, like cross-docking, take the time to prepare the stocks in order to avoid problems that may affect inventory management.
Offer Convenient Options
Shoppers nowadays are crazy about convenient ways to shop. If you are selling products that need more time to prepare, offer options for shipping and delivery. There are companies who can work with you to help out with transporting and warehousing processes of your products. Specify the delivery options, fees, and other common issues related to this style of product distribution.